BCPL - BEAUTY CONCEPTS, established in the year 1998 is a member of the Bahety Group of Companies. With a brand portfolio of over 100+ brands, BCPL is the preferred partner for International brands foraying the emerging and challenging Indian Market.

After being in business for across 4 decades, our team has established excellent bond with all the leading perfume and cosmetic retailers, providing our clients, brands and products with over 200 of the highest quality doors across the country. With growing accessibility and reach, we aim to bridge the gap between the brands and their target market.

BCPL Brands


Enhancing Innovation and Creativity

BCPL aims to upload the spirit of innovation – not just in terms of product, but also in retail methods and experience creation.

With our unfettered passion, innovation and impactful marketing in the lifestyle space, we aim to lead India into a new story in Beauty, Fragrances, Fashion and Lifestyle accessories.


Becoming India’s Leading Distribution House for Lifestyle & Fashion Accessories

Our mission is to partner with select global companies that aim to build their brand and distribution network in India and deliver extraordinary fragrance and beauty products to consumers in India. We believe in long term association and creation of value through mutual respect and understanding, trust and transparency and aim to be the most reliant partner to our principles, the able brand custodian and a supportive associate to our channel and customers towards the cause of the business.

As an organisation, and as individuals, we value honesty, integrity, empowerment and openness. By consistently aiming for breakthrough excellence in creation, design and experience, we believe we will stay close to our consumers and communities.

Corporate Social Responsibility

We are associated with mulitple NGOs, where we train the unprivileged with skills and help them start their career with us. We are also reducing plastic in every step of supply chain for a sustainable environment.


Excellent Retail Relationships In Selective Distribution

With over 30 year of business relationships with our customer, our team has established excellent bond & working equation with all the leading perfume and cosmetic retailers, providing our clients brands and products with over 200 of the highest quality doors across the country.

Logistical Advantage

Logistics infrastructure ensures that our supply chain can support and fulfill the needs of the rapidly growing network of our retail partners. Warehousing & distribution system are designed to expand in tandem with retailer’s growth as this will ensure regular, on time delivery to all retail formats across India.

Financial Stability

Self funded & Debt Free, BCPL as part of the Bahety Group of Companies, is an independently owned company. Our financial strength makes lends us the advantage of not being dependent on any brand’s financial resources and thus market each brand purely based on its own merits.

Market Know- How

A team of experienced, professional talents equipped with in-depth knowledge of the Indian market to provide out-of-the-box marketing ideas as well as manage complicated bureaucratic regulations of India

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